Hi, my name is Julian Jenkins, I’m the director of international marketing and special projects of Cardiff City Football Club. We’re just driving through the main town of Cardiff. We’re gonna down to the stadium and just give you an idea of how the club has developed over the last 18 months since the investments from Datuk Chan Tien Ghee and off course [inaudible 00:00:31] Vincent Tan. The club really has stepped on dramatically in terms of how we approach things and how we deliver really.
Credit needs to go to the gentlemen who have come in and as a chairman Datuk. I’ve been at the club for 10 years, on and off, and I’d have to say that he is by a country mile the best chairman I’ve had the pleasure of working with. He’s such a humble and honest man who has great vision and has the ability to inspire others to work with him on that vision. [inaudible 00:01:05] Just passed the Millennium Stadium [crosstalk 00:01:07]
Here we are right at the corner where we’ll be turning right soon into the Cardiff City football club stadium. [crosstalk 00:01:22]
So, first thing I see is the, what was that? [inaudible 00:01:32]
This is the main entrance for Cardiff City stadium. My observations of the stadium here are definitely differently built from the ones that we have in Malaysia. Malaysia we have stadiums that actually have athletic tracks and a football field, but here is just totally dedicated to football itself.
Okay guys, I’m taking you into the inside the of the Cardiff City stadium itself. This is the press conference area.
I think I suppose most other clubs will have a similar setup.
This rooms also doubles up as a classroom.
For children, community studies and everything else, yeah.
This is the main tunnel area.
This is the main tunnel area [inaudible 00:02:32]
This is the changing room, home changing room.
Getting ready for tomorrow.
Getting ready for tomorrow’s game.
Yes, so this is how it is. Every player’s kit is already ready. With their shin guards, towel, the jersey and then the slippers.
Anthony Gerrard, the cousin of…
Steven Gerrard, yes. [inaudible 00:03:27]
This is where I think they do the last minute [inaudible 00:03:36] tips and all.
Yeah actually yeah.
This is Anfield. No, this is not Anfield. This is the stadium, this is the stadium of Cardiff City Football Club. This is where the games are played.
My word. And it’s got Malaysia there, big and bold.
This stadium itself is went into our third season. It was built, took 18 months to build. Cost forty two and a half million pounds, which is probably, I don’t know, about 230 million ringgit.
It [inaudible 00:04:25] holds just shy of 27 000 supporters. It’s got the biggest conference center and exhibition facilities upstairs on level three. It’s got a restaurant that can sit on a match day 700 people. So, it’s a fair old size and something we’re very proud of.
Now we are at family stand here. This is our PlayStation section. We have seven Playstations here with [inaudible 00:04:57] so the children coming indoors and they can play on the Playstations. Obviously the attention span of children is quite small, so what we’re trying to do is give them activities so dad can still enjoy the football [inaudible 00:05:09]
So we also have father Christhmas here tomorrow. He’s making a special trip down from Lapland, and of course we’ve got some dancers as well. So there’s plenty of entertainment going on tomorrow.
You want me to dance or something like that?
No, you’ll be fine.
Okay, thank you.
Okay, we’re here now still in the family stand and I was saying, one of the big growth areas for any football club in particular Cardiff City Football Club is the bulk of women coming to football.
What do you think the most important thing for a woman on a match day is?
It really is, yeah.
So our toilets here are very spacious, they’re very clean. They have all the facilities that a lady needs to use. We also have baby changing facilities in both the men and women’s toilets.
So all of the family can come and enjoy a day out but, what we’re trying to do is give them an experience that they can enjoy.
So, they have a powder room?
They have everything.
So this is the ladies toilet restrooms?
Yeah, big ladies toilet there [crosstalk 00:06:07]
I suppose I can’t go in there?
Okay, this is our Sony Stage which is where we’ll have the magician on tomorrow evening entertaining children here from about 2 o’clock onwards.
And there’ll be about two, three thousand children watching tomorrow [inaudible 00:06:23] stadium.
How many families will be coming?
Six thousand near six thousand two hundred season ticket holders in this stand, so that’s just in this stand, there’s obviously families all around the ground, but you know we won family club of the year award at the football league awards. So we also won best customer experience at the stadium business summit [inaudible 00:06:41] where we defeated Man City, Man United, Liverpool et-cetera.
In the award?
In the awards, yeah. [crosstalk 00:06:46] were awarded best customer experience, which for us is, makes us very proud.
I’m Erwin and from Malaysia. I cam a long way [inaudible 00:07:01] regarding the [inaudible 00:07:08] was always wondering how do the players and teams keep themselves physically and also mentally fit. But the whole season we have [inaudible 00:07:18] two games in a week. How do you know [inaudible 00:07:24]
I think it’s important you would have seen today at the training ground that, you know, there’s a lot of preparation, there’s a lot of science that goes into maintaining players fitness levels.
And also maintaining their, you know, their mental fit, the mental strength as well. And, you know, one thing we do at Cardiff which is great really with Malky Mackay, the new manager, there’s no stone left unturned in terms of being able to keep the levels of fitness concentration.
You know the mental levels as well and it’s a, you know, it is a big thing. But, it’s a long haul season and that’s why if you’re gonna get promoted at this division you need a squad of players who, you know, if you need to make changes, you could be strong if not stronger after those changes.
And Malky certainly he’s pledged some of the youngsters, like Joe Mason and Joe Ralls, who come in and, you know, that’s eighteen, nineteen years of age. And they’re doing fantastically well. And, you know, it’s been good so far, but over the season it’s difficult to rely on so many youngsters and that’s why we need [inaudible 00:08:20] adapt, and Malky is already saying he needs two or three players in January to [inaudible 00:08:26] kick on.
But at the moment, you know, things have gone really well and, you know, fingers crossed we get three points tomorrow and we could move on at that division.
Well [inaudible 00:08:36] seem to be I guess what will seem to be I’m sure [inaudible 00:08:39] [crosstalk 00:08:39]
We’re in the washroom here [crosstalk 00:08:44] this is, they wash everything here. The academy kit, the training kit, the first team kit. As you can see the driers now whirling around with towels for tomorrow.
And as you can see on the walls as well, there’s shirts from our players, Bellamy, look up there, but
It’s really Bellamy.
Bellamy there, 39.
Okay, and other players from other teams as well, Adel Taarabt from QPR.
You’re going to be famous now.
She talks a lot off the camera by the way. She’s mostly be a hardened fan.
Cardiff City fan yeah, Cardiff City fan?
All you guys [inaudible 00:09:28]
finding our next generation of player. [inaudible 00:09:37] one of our scouts of the area
Julian, anything interesting about the pitch itself?
Yeah, the pitch is very interesting. It was a million pound construction which is five million ringgit. It’s sixty percent synthetic, so there’s artificial grass intermingled with real grass, which stops the pitch [inaudible 00:10:20]. Which is obviously very important when you’re having rugby and football on.
We’re very fortunate again this year thanks to Chan Tien Vincent Tan, who invested somewhere in the region of 400 000 pounds in terms of lights for us to grow the pitch all through the year.
One of the big problems we have in a new stadium is shading. It doesn’t get enough sunlight. So what we have is, if you look up there, we have a series of huge sunbed lights which basically glow over the grass.
Ah, there you go.
Looks like a goal post.
Yeah. To stimulate growth and that was, they were supplied by Chan Tien.
There it glows.
Hey guys, if you’re looking at this video it’s actually looks like a goal post, it’s just a bit shorter. But about the same length.
That’s [inaudible 00:11:10]
It’s just giant sunbeds.
Oh, giant sunbeds, okay.
Something else about the pitch I think that’s heated over.
Yeah, it’s got full under solar heating. Which on cold days allows us to keep the soil temperature around about fourteen degrees.
Just fourteen fahrenheit, which is above freezing. Which is obviously very important due to the fact that we don’t want any games cooled off.[00:11:40]